About

My name is Jesse Asmus, and I’m an aspiring professional BMX racer from the Gold Coast, Australia. Ever since I was young, I’ve been obsessed with fashion — always trying to style myself and experiment with different looks. I’ve always dreamed of creating my own clothing brand, a place where I can release pieces that I think are cool and that I’m genuinely proud to wear. There’s something incredibly rewarding about seeing my designs pop up on social media or even around the track. It’s a surreal feeling watching something you created become part of other people’s lives.